Analysis Of The Market Size Of The Induction Motor Industry And The Competitive Landscape Of The Industry

Update:28-02-2019
Summary:

A motor  refers to an electromagnetic device that conve […]

A motor  refers to an electromagnetic device that converts or transmits electrical energy in accordance with the law of electromagnetic induction. It is represented by the letter M (old standard D) in the circuit. Its main function is to generate drive torque as a power source for electrical appliances or various machines. The generator is indicated by the letter G in the circuit. Its main function is to use mechanical energy to convert into electrical energy. At present, the most common use is to use thermal energy, water energy, etc. to drive the generator rotor to generate electricity.

The statistics of the motor industry are carried out by the National Bureau of Statistics of the People's Republic of China, and the statistical caliber is the statistics of enterprises above designated size. Through the statistical methods such as measurement data, counting data and grade data, the development status of China's electric motors, the development of upstream and downstream industries, Statistical analysis of market supply and demand situation.

In terms of industry competition, there are many manufacturers in the domestic motor industry. The market competition is mainly reflected in the technical content, price and production scale of the products. Due to the imperfect market mechanism, the price competition in the industry is fierce and has been a benign development of the industry. Bringing adverse effects. With the enforcement of the motor energy efficiency label, the emergence of the market's survival of the fittest and the further strengthening of the industry barriers, the price competition will gradually weaken.

With the increasing competition in the motor manufacturing industry, mergers and acquisitions and capital operations among large motor manufacturing companies are becoming more frequent. The leading motor manufacturers in the industry are paying more and more attention to the research of the industry market, especially the changes in customer demand trends. In-depth research, so a number of motor brands are emerging, will gradually become the leader in the motor manufacturing industry.

According to statistics from relevant departments, China's electric motor consumes about 60% of the country's electricity consumption, while small and medium-sized motors account for 75% of the country's motor power. If the efficiency of small and medium-sized motors is increased by one percentage point on average, one year can save electricity. More than 2 billion kWh. It can be seen that the energy saving potential of the motor is huge.

I. Analysis of the market scale of the domestic motor industry

Motor industry market size and industry competition pattern analysis - Snow News

Chart: China's motor industry market scale in 2015-2017

Source: Zhongyan Puhua

Second, the domestic motor industry competition pattern analysis

As an important device for electromechanical energy conversion, the motor is the basic component of electric drive. It has a wide range of applications, many varieties of products and complicated specifications. Its product characteristics determine that the concentration of the industry is not high, and the production enterprises and the sub-sectors involved are more. Obvious periodic, regional, seasonal characteristics.

At present, China's motor industry is a labor-intensive and technology-intensive industry. The market concentration of large and medium-sized motors is high, and the concentration of small and medium-sized motors is low, and competition is fierce. There is a large division within the motor industry. Listed enterprises and large state-owned enterprises have taken the lead in the development of the entire industry due to sufficient funds, large scale of production capacity and high brand awareness, and gradually expanded their market share. A large number of small and medium-sized, homogenized motor manufacturers can only share the remaining market share, forming a “Matthew effect” in the industry, which has led to an increase in industry concentration and the elimination of some vulnerable enterprises.

In general, domestic motor manufacturing enterprises are small in scale. Most enterprises focus on the production of low-end products. The competition among enterprises in the industry is fierce. The leading international companies have seized the domestic market by virtue of their advantages in technology and management.

Motor industry market size and industry competition pattern analysis - Snow News

Third, the domestic motor industry competitiveness analysis

In recent years, China has gradually become a major motor manufacturing country, mastering efficient and ultra-efficient energy-saving motor production technology, but overall, the industry competitiveness is still weak. For example, although China has gradually become a major motor manufacturing country, the large amount of motor and low energy efficiency have restricted the healthy development of China's national economy.

Although China has become a major exporter, most of its domestic production is ordinary motors with inefficient energy consumption. The product grades are relatively low and the technical content is not high. Many high-tech products, such as high-speed precision brushless spindle motors and high-precision stepper motors, have not yet been produced in China, and are still in an import-dependent state.

In the context of reducing energy consumption globally, high-efficiency and energy-saving motors have become the consensus of the development of the global motor industry. As a leading industry for energy conservation, environmental protection, new energy, new energy vehicles and high-end equipment manufacturing, the motor industry is bound to be strongly supported by national policies. The promotion of high-efficiency motors representing energy conservation and environmental protection continues to increase.

At present, there are many types of motor products in China, but the efficiency is not high. There is still a big gap between the promotion of high-efficiency motors and the global level. Compared with developed countries, the average efficiency is 3 to 5 percentage points lower, and the operating efficiency is 10 to 20 percentage points lower. Therefore, the future development of the motor should be guided by the policy and the development path of high efficiency and energy saving.